Collecting Personal Information
In this policy, Personal Information refers to any information that uniquely identifies an individual. Examples of Personal Information we collect include the version of web browser you use, your IP address, time zone, cookie information, sites or products you view, search terms, and how you interact with our Site. We also collect additional information if you contact us for customer support.
We automatically collect device information using cookies, log files, web beacons, tags, or pixels. This information helps us load our Site accurately and perform analytics to optimize the customer experience. We may share this information with our processor Stripe for business purposes.
When you make a purchase on our Site, we collect your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We use this information to fulfill your order, process your payment, arrange for shipping, and provide order confirmations and invoices. Additionally, we may use this information to screen orders for potential risk or fraud and provide you with information or advertising relating to our products or services. We collect order information directly from you and may share it with our processor Stripe for business purposes.
Please note that our Site is not intended for individuals under a certain age. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe that your child has provided Personal Information to us, please contact us at the address provided below to request the deletion of that information.
Sharing Your Personal Information We share your Personal Information with trusted service providers who help us provide our services and fulfill our commitments to you. For instance:
- We use Stripe to operate our online store.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising As previously mentioned, we may use your Personal Information to provide you with targeted ads or marketing communications that we believe may be of interest to you. For example:
To learn more about how targeted advertising works, please visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You may opt-out of targeted advertising through:
- FACEBOOK – https://www.facebook.com/settings/?tab=ads
- GOOGLE – https://www.google.com/settings/ads/anonymous
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
How We Use Your Personal Information
We use your Personal Information to provide our services to you, including processing payments, fulfilling your orders, and keeping you informed about new products, services, and offers that may be of interest to you.
As a resident of the European Economic Area (EEA), we process your Personal Information under the following legal bases:
Your consent; Performance of the contract between you and our Site; Compliance with our legal obligations; To protect your vital interests; For our legitimate interests, provided that they do not override your fundamental rights and freedoms.
We will retain your Personal Information for our records after you place an order through our Site, unless you ask us to erase this information. For more information on your right of erasure, please refer to the ‘Your rights’ section below.
As an EEA resident, you have the right to object to processing that is based solely on automated decision-making (including profiling), particularly if such decision-making has a legal effect on you or significantly affects you.
We do [or do not] engage in fully automated decision-making that has a legal or significant impact on you based on customer data.
Our processor, Stripe, employs limited automated decision-making to prevent fraud that does not have a legal or significant impact on you.
Services that involve automated decision-making include:
Temporary denylisting of IP addresses associated with repeated failed transactions, which lasts for a brief period. Temporary denylisting of credit cards associated with denylisted IP addresses, which lasts for a short time.
[ADD THE FOLLOWING SECTION IF YOUR STORE IS LOCATED IN OR YOU HAVE CUSTOMERS IN EUROPE]
As a resident of the EEA, you have certain rights regarding your Personal Information. You can access, correct, update, or request erasure of your Personal Information. You also have the right to port your Personal Information to another service. If you would like to exercise these rights, please contact us using the contact information provided on our website.
Please note that your Personal Information may be processed in Ireland and transferred outside of Europe for storage and further processing, including to Canada and the United States. We take steps to ensure that such transfers comply with the GDPR.
When you visit our Site, a small file known as a cookie is downloaded to your device to enhance your browsing experience. Cookies serve various purposes, including improving website functionality, analyzing website usage, and personalizing content to suit your preferences. By remembering your actions and preferences, such as login details and language settings, cookies eliminate the need for you to repeatedly enter this information when you revisit the website. Additionally, cookies provide valuable insights into how users interact with the website, enabling us to optimize your experience and improve our services. We utilize a range of cookies, including functional, performance, advertising, and social media or content cookies, to ensure that you enjoy a seamless and personalized browsing experience on our Site.
We use both session and persistent cookies on our website. Session cookies are temporary and are deleted when you close your browser. Persistent cookies, on the other hand, remain on your device for a set period of time or until you delete them.
You have the ability to manage and control cookies in several ways, although please be aware that disabling cookies may result in a less satisfactory browsing experience on our website. Most browsers automatically accept cookies, but you can modify your browser settings to accept or reject cookies. You can find information on how to do this in your browser’s “Tools” or “Preferences” menu or through sites such as www.allaboutcookies.org.
Please note that blocking cookies does not necessarily prevent information sharing with third parties such as advertising partners. If you wish to exercise your rights or opt-out of certain uses of your information by these third parties, please refer to the instructions in the “Behavioural Advertising” section above.
Do Not Track
It’s important to note that we do not change our data collection and usage practices when we receive “Do Not Track” signals from your browser since there is no consistent industry standard for responding to these signals.
If you have any questions, concerns or complaints about our privacy practices, please don’t hesitate to get in touch. You can reach us via email at [email protected] or by mail using the contact details provided below:
Paul Smekensplein 4 2000 Antwerpen, Belgium
Last updated: 14/04/2023